![]() ![]() ![]() Yes, Mizuno gave us the JPX 900 driver last fall. To further stir the sales pot, Mizuno is adding another entry to its lineup, the ST 180 line of metal woods.īefore you start yakking that Mizzy is going all Taylormade or Callaway on us, this isn’t that. We’re currently halfway through the 3 rd Quarter of Mizuno’s fiscal year and although 1 st Quarter sales in the America’s were down 12% (2nd Quarter results haven’t been posted yet), a full golf season of the JPX 900 irons and metalwoods, a US Open victory and the MP-18 launch should give Mizzy a badly needed boost. While there are no golf-specific numbers, company reports cite severe price competition in both golf and baseball, as well shrinking markets for both as key reasons.Ĭrazy numbers when considering Mizzy’s iconic status in both sports, especially golf. Mizzy’s overall business in the America’s (they combine North and South) has been operating in the red for each of the past two fiscal years – including a $23 million loss last year – with overall sales decreasing in each of the last three years. To borrow a show-biz analogy, the golf division of the billion-dollar Japanese sporting goods giant has been the darling of the critics, but performance at the box office has been, well, meh. It’s been a curious couple of years for Mizuno. ![]()
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